On the pursuit to make the best lures on the planet!

We are pushing the limits of what a lure is by putting together the highest quality materials, creative thinking, and an unmeasurable amount of trial and error. Our goal is to release a new lure every year, so keep your eyes peeled and lures wet!

~Upscale Lures

WANT MORE? Join our FIRST FISHING FRIDAY NEWSLETTER and be the first to know when we release new FISHING DESIGNS! http://eepurl.com/c3lUen Also Includes a chance to win a monthly lure giveaway, fishing news from around the world and much more! http://eepurl.com/c3lUen